The success of an e-commerce website depends not only on the quality of its products, but also on a series of other factors. The two most important are the marketing and design methods of the website.
Building an e-commerce website is not as easy as you think. There are many factors you need to consider to ensure that your website visitors are satisfied, or at least find your website easy to use. Here are 10 things you need to improve the brand and user experience of e-commerce websites in Malaysia.
Your domain name is responsible for allowing relevant audiences to visit your website. Your domain name will determine whether customers browse your website or ultimately visit a competitor’s website. Therefore, you need to do a lot of research before choosing a domain name. Choose a domain name that is relevant to your business and easy to remember.
Have you tried to access a website, but the content cannot be displayed on the screen? It is too annoying. When building a website, you need to make sure that it is compatible with all devices, especially mobile devices, because most users use mobile phones to browse the Internet. You must also make the design as simple as possible. Remember, less is more! You don’t want visitors to be confused about the design and layout of your website.
Requiring customers to enter sensitive information (such as credit card numbers and billing addresses) to make a purchase is not a trivial matter. Especially if you are a small business or you are dealing with first-time buyers, your potential customers want to know that their information will be safe. Adding some trust signals to your website, especially through the “Add to Cart” button, can reassure them that their information is safe and encourage them to make a purchase.
Provide your customers with live chat options. It is very valuable to your website because it promotes instant communication to help your visitors get through any stage they encounter difficulties. The quality of customer service you provide plays a vital role in the growth of your business. Therefore, many e-commerce sites do not make customers wait for answers but add live chat support to their help desk software.
Every e-commerce website must have an SSL certificate because you collect sensitive information such as phone numbers and credit card numbers. Most people usually log out of the website without an SSL certificate because it is vulnerable to hacker attacks and information theft. So be smart and buy one for your e-commerce website now!
Customers want to know exactly how the product looks in real life. Make sure that the displayed image is a high-quality photo, well-lit, and taken from all angles. You should also add basic product information such as product size, product availability, care label, size guide, etc.
If there are user-generated reviews, website visitors are more likely to buy your product because it will help them understand the product better. Yes, it’s scary because people can leave bad reviews, but remember, you can’t please everyone. In addition, none of the products have a 5-star rating, because it’s so awesome, it’s incredible.
For enterprises, conversion is the most important. Therefore, please make sure that the final purchase steps, shopping cart, checkout button, and payment method are easy to view and use. Show your customers all basic details, such as the product name, price, and quantity of all products in their shopping cart. In addition, please make sure that your customers can choose different payment methods, such as credit/debit card payment, online banking, e-wallet, etc.
One of the first things customers look for when making a purchase is shipping information. People want to know when they can deliver and how much it will cost. This information should be located in several places on your websites, such as shopping carts and FAQs. If shipping is special cooperation implicated, you may want to consider giving the information its own page.
Make sure your website loads faster. Use page speed tools to analyze and optimize your website to implement the required web performance practices. This may result in higher user engagement, retention, and conversion rates. If the website does not load correctly, customers will leave your website.